Apple to Redirect (PRODUCT)RED Proceeds to COVID-19 Relief Efforts Through September

Apple today announced that it is partnering with (RED) to redirect 100 percent of eligible proceeds from purchases of its (PRODUCT)RED products to The Global Fund's newly established COVID‑19 Response Mechanism, through September 30.

productred apple products
Apple says the COVID-19 Response Mechanism will provide critical support in countries with health systems most threatened by outbreak and, in turn, help preserve lifesaving HIV/AIDS programs in sub-Saharan Africa that (RED) proceeds usually go towards. The funds will go towards personal protective equipment like masks, diagnostics treatment, lab equipment, public safety communications, supply chain support, and more.

Apple sells a wide variety of products in the special (PRODUCT)RED color, including the just-announced second-generation iPhone SE, various iPhone and iPad cases and accessories, Apple Watch bands, and select Beats headphones and speakers.

Popular Stories

iPhone 17 Pro Dark Blue and Orange

When Is iPhone 17 Coming Out?

Thursday July 24, 2025 9:11 am PDT by
Apple's iPhone 17 series is expected to debut in September 2025. This release follows Apple's recent trend of introducing new iPhone models annually in the fall. To unveil the iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max, Apple is expected to hold its annual iPhone announcement event during the week of September 8, 2025, with September 9 or 10 emerging as the most likely...
iPhone 17 Pro on Desk Centered 1

iPhone 17 Pro Launching in Two Months With These 16 New Features

Saturday July 26, 2025 5:50 am PDT by
Apple's iPhone 17 Pro and iPhone 17 Pro Max should launch in late September, and there are plenty of rumors about the devices. Below, we recap key changes rumored for the iPhone 17 Pro models, as of July 2025:Aluminum frame: iPhone 17 Pro models are rumored to have an aluminum frame, whereas the iPhone 15 Pro and iPhone 16 Pro models have a titanium frame, and the iPhone X through iPhone 14...
iPhone 17 Pro on Desk Centered 1

Tipster: iPhone 17 Pro to Feature 8x Zoom, Pro Camera App, and More

Sunday July 27, 2025 7:35 am PDT by
Apple's upcoming iPhone 17 Pro models will have several new camera-related features, according to an anonymous tipster who contacted MacRumors today. The tipster claimed to be familiar with an iPhone 17 Pro commercial that is allegedly being produced by a film company that has publicly listed Apple as one of its clients. MacRumors has not independently confirmed any of the information shared ...
watchOS 11 Thumb 2 1

Apple Releases watchOS 11.6

Tuesday July 29, 2025 10:13 am PDT by
Apple today released watchOS 11.6, the sixth update to the operating system that runs on the Apple Watch. watchOS 11.6 comes more than two months after Apple released watchOS 11.5. The update is compatible with the Apple Watch Series 6 and later, all Apple Watch Ultra models, and the Apple Watch SE 2. watchOS 11.6 can be downloaded on a connected iPhone by opening up the Apple Watch app and...
macOS Sequoia Feature

Apple Releases macOS Sequoia 15.6

Tuesday July 29, 2025 10:22 am PDT by
Apple today released macOS Sequoia 15.6, the sixth major update to the macOS Sequoia operating system that launched last September. macOS Sequoia 15.6 comes a over two months after the launch of macOS Sequoia 15.5. Mac users can download the ‌‌‌macOS Sequoia 15.6 update through the Software Update section of System Settings. It is available for free on all Macs able to run macOS 15. ...
iOS 18

Apple Releases iOS 18.6 With Photos Bug Fix

Tuesday July 29, 2025 10:17 am PDT by
Apple today released iOS 18.6 and iPadOS 18.6, the sixth updates to the iOS 18 and iPadOS 18 operating systems. iOS 18.6 and iPadOS 18.6 come more than two months after the release of iOS 18.5 and iPadOS 18.5. The new software can be downloaded on eligible iPhones and iPads over-the-air by going to Settings > General > Software Update. iOS 18.6 addresses a Photos-related bug that could...

Top Rated Comments

citysnaps Avatar
69 months ago

Can we please stop the madness?

Nobody ever cared about seasonal influenza, including Apple, before all of this bs happened. Donate your money to that, which is a massive killer every single year...that nobody still seems to care about.

Nice.

But virtue signal all over the place, Tim. Make your Wall Street masters proud.
BS?

Did the last seasonal influenza require New York City to have 85 large refrigerated trailers brought in because city and hospital morgues could not handle the volume of daily COVID-19 deaths?

That's just one of hundreds of reasons "nobody cared" as much about seasonal influenza.

Score: 7 Votes (Like | Disagree)
Justanotherfanboy Avatar
69 months ago

I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.
They actually did on their very, very first special red (not RED) device... which may be what popped into op’s mind.
It was a U2 iPod that was black & red.
I think it was $100 more- but also came w/ a larger capacity than you could get otherwise.

Christ... it occurs to me I know too many pieces of useless trivia about Apple. ?
Score: 7 Votes (Like | Disagree)
jonblatho Avatar
69 months ago

I'm a little confused. I thought in the past that there was an extra charge for product(RED) items from Apple (and, I expect, from other retailers). But when I go to the Apple website and price out the phone, it shows the same price for the product(RED) version as it does when I choose the same configuration in either of the other colors.
I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.
Score: 6 Votes (Like | Disagree)
Justin Cymbal Avatar
69 months ago
Happy to see Apple doing this!

I bought the Product Red iPhone 7 - Which Apple released in March 2017... Gave It to my mom as a gift

I actually got a lot of people comment on that red iPhone 7 carrying it around, I’d like to see Apple come out with a red iPhone 11 Pro!
Score: 4 Votes (Like | Disagree)
lkalliance Avatar
69 months ago

I can’t speak for other manufacturers, but I don’t think Apple’s charged more for any (RED) variant. They just donate a portion of the profits that they’d otherwise keep.
They used to do so. The last product(RED) item I purchased from Apple was an iPod nano for my daughter a few years ago, and that model was something like $10 more expensive than the other colors, for that reason. But if they have changed the mechanics of it all that's cool.

I, too, remember the U2 iPod: it was black with red elements, maybe the scroll wheel (I'm sure I can just look it up on a search engine, but I'm trying to use my remaining memory, lol). That wasn't a product(RED) item, just a special version of the iPod, which had only been white up to that point.
Score: 3 Votes (Like | Disagree)
lkalliance Avatar
69 months ago

Like anyone is buying ANY Red products until the new phone comes out. Amazing how this generous offer ends before the new iphone. Plus RED products are always too little too late, released at the end of the rush.
They just announced a new iPhone today, including a product(RED) version.
Score: 3 Votes (Like | Disagree)